December 7th, is the first ever choicemob, and you’re invited.

What’s a choicemob?
It is a coalition of proactive consumers joining together to support companies that uphold our common values: Fairness, Compassion, and Respect for the Earth. Today we’re flexing our consumer, gift-buying muscle in support of Better World Books.

The choicemob community believes that business is changing our world, so we need to change business. By ‘mobbing’ socially proactive companies with sales and attention, we can make them the envy of their competitors and draw more companies into the practice of social values.

The more we shift our buying to companies that uphold our common values, and the more noise we make about it, the more the business world will embrace Fairness, Compassion, and Respect for the Earth.

http://choicemob.com/

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